[Remote] Chief Marketing Officer (Fractional) - Demand Generation Partner
Note: The job is a remote job and is open to candidates in USA. Maneva is an AI company focused on transforming manufacturing operations through advanced AI solutions. They are seeking a Fractional Chief Marketing Officer or demand generation agency to build and run their inbound marketing engine, focusing on filling the sales pipeline and driving real results through hands-on engagement.
Responsibilities
- Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events
- Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel
- Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward
- Partner with Sales to align on lead quality, handoff, and what’s actually converting downstream
- Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them
- Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector
- Build enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on
- Work within Maneva’s existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools
- Bring your own playbooks, frameworks, and best practices to accelerate what we’re building
- Lay groundwork for paid programs if and when organic efforts warrant it
Skills
- A senior B2B demand generation specialist or agency with a track record of building inbound pipelines for technical or industrial products
- Deep familiarity with manufacturing, industrial automation, or adjacent sectors. You understand who the buyers are and how they make decisions
- Hands-on and execution-focused. You run campaigns yourself rather than delegating everything downstream
- Strong grasp of organic and content-led growth strategies. Experience with SEO, email nurture, and LinkedIn for B2B is a plus
- Comfortable working as an embedded partner with a lean internal team, not just as an outside vendor
- Experience working with or at an early-stage tech startup
- Able to move quickly, communicate clearly, and iterate based on what the data and the sales team are telling you
Company Overview