[Remote] Creative Strategist, Paid Media
Note: The job is a remote job and is open to candidates in USA. Wand is a company focused on enhancing the gaming experience through innovative tools and game customization. They are seeking a Creative Strategist who will lead the paid creative strategy and help shape how players perceive Wand by developing engaging messaging and creative concepts based on gamer insights.
Responsibilities
- Own the ideas that shape how millions of players discover and experience Wand
- Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms
- Define the stories we tell, the emotions we tap into, and the angles we test
- Build and evolve the creative systems that help us consistently produce winning ads
- Turn creative production into a repeatable growth engine rather than a series of one-off campaigns
- Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to
- Find the moments, frustrations, goals, and inside jokes that resonate with real gamers
- Translate gameplay experiences into concepts that stop thumbs and drive action
- Help define Wand's voice as we continue scaling globally
- Champion bold ideas and test them quickly
- Create frameworks for turning creative learnings into future wins
- Continuously uncover new opportunities, patterns, and insights from performance data
- Push beyond templates and recycled formats to create original work that feels native to gaming culture
- Direct freelancers, editors, designers, creators, and agency partners
- Build sharp briefs that inspire great work
- Give clear, actionable feedback that improves output without slowing teams down
- Ensure every creative shipped reflects both player understanding and performance intent
Skills
- 4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related role
- Experience creating performance-focused paid social creative
- Strong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formats
- Experience turning insights and data into creative decisions
- Experience managing freelancers, agencies, or creative partners
- A portfolio demonstrating concept development, messaging, and creative thinking—not just execution
- Ability to explain both the idea behind a creative and the outcome it drove
- Gaming industry experience
- Entertainment, media, or consumer app experience
- Deep familiarity with gaming communities, creators, and internet culture
- Experience in high-growth startups
- Understanding of accessibility in gaming
Benefits
- Real ownership from day one.
- Freedom to experiment and influence strategy.
- A direct impact on how millions of gamers discover Wand.
- The opportunity to help build a creative function from the ground up.
- A team that cares deeply about games and player experience.
- Competitive compensation.
- Fully remote work.
Company Overview